Our contact at The Publishers Association (PA) suggested that this would be a good venue for us. It attracted a UKTI grant (to encourage export). We jumped.
The PA organised a joint stand under the auspices of BESA who incidentally had the coffee machine on the stand next door to us.
The organisers went to a lot of effort. The Sheik was scheduled to open the exhibition on the first morning. We were asked to arrive early (security). As is traditional, two children were there to present flowers to the Minister of Education at the opening of the exhibition, and Sarah (from GESS) came looking for a gift for a girl aged 10 and a boy aged 7 to be presented to them on a cushion. Our book and one from Mantra Lingua were rushed to do the honours.
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